Elementary create big and bold unisex fragrances using only natural ingredients. Every fragrance is certified cruelty-free and vegan, and the packaging is all zero-waste and environmentally friendly. The founders Becky and Steve are both long time vegans of many years so they wanted to create a brand aligned to their values and ideals. They work only directly with the people wearing their fragrances rather than using the traditional retail model which means they spend more on what matters, the juice in the bottle.